9X the Return
The Western Montana Fair provides a place for paths to cross like no other event in Missoula. The century-old tradition of drawing rural and urban together shattered records in 2021 and 2022. Attendance surpassed 100,000!
Unique to the Western Montana Fair is the prosperity of nonprofit organizations who depend on the event to meet their annual fundraising goals. For every sponsorship dollar contributed to the Fair, over $9 is redistributed back into the local economy.
Sponsorship Benefits
Cultivate Goodwill
Gather with friends, colleagues and clients at Montana’s second largest annual fair. No reservations needed.
Build loyalty by entertaining customers with an event already aligned with their calendar, values and interests.
Strengthen employee relations, recruitment and retention with a turn-key team building experience that allows your team and their families to connect while enjoying their favorite foods and activities.
Strengthen Community
60% of Missoula’s 118,000 residents visit the Fairgrounds four times per year.
82,300 unique individuals attended the 2022 Western Montana Fair for a total of 136,400 visits lasting on average 2.5 hours.
35,000 people attended third-party hosted events on the Fairgrounds in 2021. This is expected to surpass 75,000 by 2026.
100,000 visitors engage in ice sports annually at the Glacier Ice Rink. Missoula has more ice users per capita than the state of Minnesota.
An additional 75,000 annual visitors are expected with completion of the Rocky Mountain Gardens and Exploration Center in 2023.
Free of fences, residents and visitors enjoy the newly developed public trail system.
Connect with Western Montana
11 million vehicles drive by the Fairgrounds each year, 35,000 every day.
The Fairgrounds draws visitors from an eleven-county region. 330,000 people live within a two-hour drive.
Missoula’s net migration consistently ranks in the top 20% of all counties nationwide.
Missoula County’s population historically increases by 1,600 each year. Missoula is currently experiencing extreme growth due to pandemic-inspired appreciation for quality of life.
4.5 million non-residents visit Missoula each year as the mid-point between Glacier and Yellowstone national parks. Many influenced by the classic film “A River Runs Through It” and hit series “Yellowstone” starring Kevin Costner.
Celebrate the Legacy
Home of the Missoula Stampede PRCA rodeo, appearing on the Cowboy Channel and the Cowboy Channel App with 42 million viewers.
Home of the University of Montana Rodeo Team.
Home of the Western Montana Fair since 1879.
Contacts
Let us create for you a customized sponsorship opportunity or activity designed to engage with your customers and potential clients through community celebration.
We offer custom options, including trade for services, delayed invoicing and payment installments.